In the people-oriented era, how to effectively improve the user lighting experie

"My new product has a service life of up to 10 years and a luminous efficiency of 120 LM/W..." For everyone who is in the lighting circle, this is a product slogan that is familiar and can no longer be familiar!

At first glance, I feel that this is a very powerful slogan that fully reflects the excellence of the product. But when I studied it carefully, the author suddenly felt that it was really LOW. So where is LOW? First of all, this is a strong push slogan. It does not really guide consumers to understand their own products. It will be easily forgotten by consumers. Secondly, it is also very important. It simply and rudely promotes the characteristics of the products themselves. However, it does not show what kind of lighting experience this product can bring to consumers.

In fact, this also fully reflects the current embarrassing situation in the lighting industry. At this stage, our lighting companies will focus more on the product itself, such as product life, product efficacy, color rendering index and color tolerance, and many other hard indicators. In order to make the products of our own products more beautiful, more superior in performance and more affordable to the people, many enterprises have introduced a batch of R&D talents and invested in one after another R&D funds. After repeated scrutiny, a superior good product finally came out, but it took a long time to discover that the performance of other people's products is also rapidly increasing. As a result, the company began to upgrade its products, so it was repeated.

Having said that, the author has to say that there is a common phenomenon in lighting companies: attention to product design itself is higher than user needs. I have had a working experience in lighting companies, and I still clearly remember how R&D changes products frequently. Perhaps many people will roar: it is better to do product performance once, and what is wrong?

Focusing on the design of the product itself, it cannot be said that it is wrong. In the short term, the author believes that this has promoted the diversification and differentiation of lighting products, and the product performance is increasingly excellent. Nowadays, whether it is a lot of media platforms or lighting companies themselves, most of them focus on product design itself when talking about lighting design, which also guides our designers to strive for perfection in products. LED lighting products have experienced these years of development, whether in terms of appearance, longevity, ease of use, or light intensity, light efficiency, color rendering index and other aspects have a qualitative leap.

The author believes that in today's increasingly homogenized competition, focusing on product performance can really make lighting companies stand out from the crowd and become the focus of the industry. However, this is far from enough! At present, the breakthrough of LED technology far exceeds expectations, light efficiency will no longer be the only focus of people's attention, the improvement of light quality, the health and comfort of light environment, ecology and safety are more eye-catching, high quality, personalized, and more Form will become the development direction of LED lighting products in the future.

Therefore, the current people-oriented lighting applications are mentioned more and more. What about people-oriented lighting? The author believes that the people-oriented lighting, that is, based on human behavior, visual effects, visual physiological psychology research, develop more scientific, human-oriented efficient, comfortable and healthy lighting products and solutions.

At this stage, the low-priced products in the lighting industry continue to refresh the product price, and the manufacturing costs are rising, which has forced a large number of traditional lighting products manufacturers to continuously transform. The whole industry has been operating in new fields such as education and media for many years, and hopes to combine with its traditional advantages to open up new markets. However, there are very few companies that adhere to the people-oriented service concept of returning to the essential needs of users.

Lighting is the just-needed need of human life, and the emergence of lighting has greatly increased the time and scope of people's activities. The function, energy consumption and price of lighting products are one of the focuses of consumers, and the lighting products designed from the user's point of view are products that conform to the trend of the times.

As we all know, sub-health is a very serious problem in the world. According to a global survey conducted by the World Health Organization, only 5% of the world's truly healthy people are diagnosed and diagnosed by doctors, and only 75% are in sub-health status. Sub-health is a critical state. People in sub-health state, although there is no clear disease, but there is a decline in mental vitality, adaptability and responsiveness. If this state cannot be corrected in time, it is very easy to cause psychosomatic diseases. . The most significant effect of light on humans lies in vision. It allows us to identify brightness, shape, color, picture, and perceptual information and contrast. In addition, light has a biological impact on us; it affects our hormones, alertness, attention and fatigue, and also determines our biological clock and circadian rhythm.

Many studies have demonstrated the positive impact of people-centered lighting on human cognitive function, including increased concentration and sustained attention, increased efficiency, reduced error rates, and improved memory. Similarly, the study found the role of human-centered lighting in biology, including positive effects on sleep and well-being.

Therefore, the importance of people-oriented lighting design is self-evident, but this design concept is also the most lacking aspect of China's lighting design industry. In the field of lighting design, many domestic and foreign designers are talking about products and product design trends, but the really important design ideas are rarely mentioned by designers, so that our local designers reflect a certain degree in design thinking. Lack of it.